PRIVACY

POLICY

When you visit our Site, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some installed cookies. As you browse, we also collect information about individual web pages or products you view, the websites or search terms that referred you, and how you interact with the Site. This automatically collected information is referred to as “Device Information.”

We use the following technologies to collect Device Information:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more details about cookies and how to disable them, visit All About Cookies.

• Log Files: These track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web Beacons, Tags, and Pixels: Electronic files used to record information about your browsing behavior on the Site.

When you make or attempt to make a purchase through the Site, we collect certain details from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to fulfill orders placed through the Site, which includes processing your payment details, arranging shipping, and providing invoices and order confirmations. Additionally, we use this information to:

• Communicate with you

• Screen for potential risk or fraud

• Provide you with information or advertising related to our products or services, in line with your preferences

We use Device Information to help screen for potential risk and fraud (especially your IP address) and to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us utilize it as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here. We also use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can opt-out of Google Analytics here.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (NAI) educational page.

You can opt-out of targeted advertising through the following links:

• Facebook

• Google

• Bing

You can also opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (for instance, if you make an order through the Site) or otherwise to pursue our legitimate business interests. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.